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In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.
Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.
But in terms of overall satisfaction, our survey found that free dating sites actually score a touch better than paid ones, probably because they're a better value.
But that doesn't mean all dating apps are created equal.
App analytics company Applause recently completed a study of 97 dating apps to see which ones were meeting user expectations.