Likely actions are then suggested which may help give solutions to problems faced by Nestle on implementation of its future strategies.
The strategic decisions involve new product development, extensive research development and entry into new product category which were mostly achieved through mergers and acquisitions.
Nestlé's future strategies were also scrutinized and possible solutions given to overcome some of the strategic implementation issues the organization is likely to face.
According to Bell and Shelman (2009), Nestlé's sales expanded rapidly across Europe a few years after its inception.
According to Barney (2011), joint ventures are undertaken in order to manage risk, share costs, and enter into new markets and industries.
It is assumed that Nestle saw the benefits of alliances rather than acquisitions into the cosmetics market due to its lack of knowledge on the industry.
Disclaimer: This essay has been submitted by a student.
This was its first powdered drink not created for infants.It explains the rationalisation of these current strategies and the new strategies that ought to be developed.The paper then looks at the future strategies of Nestle to outline the issues that are likely to be faced when these strategies are implemented .Thus, the businesses must create shared economic values through synergy by increasing revenues whilst decreasing costs.Lasserre assumes these created values can be both short-term (one-off value) and long-term ('synergistic' effects).
Spanning from 1938 to 1948, Nestlé made the decision to enter into coffee and tea sector with the launch of Nescafe and Nestea.